A vague stumble down a YouTube UK 80s advertising rabbit hole, has reminded me of the needlessly complicated ongoing narrative of Kellogg’s Frosties having a ‘secret magic formula’. A formula which others were endlessly trying to steal, foiled time and again by Tony the Tiger.

Can’t helping thinking you’d have to be a total idiot to know what that formula was.

It’s sugar, isn’t it, Tony? A fuckton of sugar.

#Kelloggs #Frosties #Cereal #SoMuchSugar #80sAdvertising