One more bit of research on the #SonicSeasoning / #crossmodalism / #psychophysics front:

"Commercializing Sonic Seasonings in Multisensory Offline Experiential Events and Online Tasting Experiences"

This a "pracademic" approach, sharing not only the science, but its practical application in #brand #marketing.

It's also not behind a journal paywall...

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full

#MusicScience
#Multisensory
#SonicStrategy