I'm fascinated with research into cognitive bias and its impact on decision making.

Here's a paper I co-authored on "source effects" in the evaluation of advertising music by ad professionals (and nonprofessionals) - and the potential negative financial impact that can result from that bias.

"The Impact of Source Effects on the Evaluation of Music for Advertising"

https://thearf.org/access-knowledge-2/publications/journal-of-advertising-research/the-impact-of-source-effects-on-the-evaluation-of-music-for-advertising-are-there-differences-in-how-advertising-professionals-and-consumers-judge-music/

#MusicScience #SonicStrategy #BehavioralEconomics #advertising #marketing #Bias

Full of thanks today….

…and here’s a link to this week’s edition of the “Audio Alchemy Reader” : https://paper.li/theaudioalchemist

#MusicScience #BehavioralScience #Neuroscience #SonicStrategy

One more bit of research on the #SonicSeasoning / #crossmodalism / #psychophysics front:

"Commercializing Sonic Seasonings in Multisensory Offline Experiential Events and Online Tasting Experiences"

This a "pracademic" approach, sharing not only the science, but its practical application in #brand #marketing.

It's also not behind a journal paywall...

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full

#MusicScience
#Multisensory
#SonicStrategy