I am exploring how we can move from the Story of the Consumer to the Story of the Citizen. I believe it is important, but I don’t yet know exactly how it should be done. Are you interested in this? Follow me here or join the mailinglist of www.corechange.nl

Would you like to contribute your thoughts? Awesome! Let me know. (6/end)

#StoryoftheCitizen #Teal #reinventingorganizations #citizensnotconsumers

So, what do we really need? Jon Alexander describes it as follows: society needs to move away from the Story of the Consumer and progress toward the Story of the Citizen.
What’s the difference? In the Story of the Citizen, you are a participant. You actively contribute to problem-solving, utilizing your creativity and potential, rather than just choosing between product A, B, or C. As a participant, you are also more focused on the collective interest than as a consumer. (5/x)
#StoryoftheCitizen

And in the Story of the Consumer solving collective problems is also approached as a set of individual choices. If you just take shorter showers, the climate problem will be solved automatically. If you don’t, it’s your fault that sea levels are rising.
While we also know that most problems we face cannot be solved at this level. Many problems are collective and need to be solved collectively.
(5/x)
#StoryoftheCitizen #Teal #reinventingorganizations #citizensnotconsumers

As a consumer,
-you actually surrender your influence to companies. Your influence consists of choosing between chop A or B. Or not buying chops at all.
-We have come to believe that we can save the world by consuming more. While that may be the last thing we need right now: more consumption. (4/x)

#StoryoftheCitizen #Teal #reinventingorganizations #citizensnotconsumers

Organizations with consciousness and a clear purpose. A purpose that is greater than the narrow self-interest of the organization. If there’s one thing I’ve been focusing on as an organizational consultant for the past 10 years, it’s that.

But recently, I realized that I had actually overlooked something essential all this time…

We've been told that to improve the world, we just need to buy the right stuff. Be a consumer. But as a consumer... #StoryoftheCitizen #citizensnotconsumers
3/x

So I wrote a blog on what my major insight from this book is. In my opinion, it touches on what the next step in the development of organizations should be. Let's call it Teal 2.0. And I am very curious what you think about it. (2/x) https://lnkd.in/esCui4HZ #StoryoftheCitizen #Teal #reinventingorganizations #citizensnotconsumers