Make Use Of: How to Stop Google Chrome’s Targeted Ads From Using Your Browser History https://www.makeuseof.com/stop-chrome-history-targeted-ads/ #Tech #MakeUseOf #TechNews #IT via @morganeogerbc #TargetedAdvertising #BrowsingHistory #GoogleChrome #Internet #Browser

#EU #DataBrokers #AdTargeting #TargetedAdvertising #DataProtection #Surveillance: "Now, for the first time, we present a detailed data analysis for the entire European Union. The research shows how closely data traffickers are tracking people in Europe. Over several weeks, we further analyzed hundreds of thousands of segments. We found tens of thousands of segments on the characteristics and behavior of EU citizens, and we have reduced them to particularly delicate cases. What remained were 1,900 segments that we consider to be extremely questionable.

They can all be assigned with a high degree of probability to one of 15 EU countries on the basis of their name, and they all relate to personal characteristics such as health, religion and political views. They deal, for example, with whether someone is easy to manipulate and has a lot or little money. The research makes it clear for the first time how thoroughly the advertising industry screens people on this continent.

Experts in the fields of data protection and civil rights describe the findings as „very explosive.“ Vienna-based researcher and activist Wolfie Christl writes: „It’s a scandal that this uncontrolled trade in digital profiles about personal characteristics and behaviors is still happening in Europe.“ He had discovered the Xandr document on the net and brought it to our attention."

https://netzpolitik.org/2023/eu-country-comparison-how-data-brokers-are-screening-us/

A new study suggests that a ban on #TargetedAdvertising within apps could severely limit both app availability and updates offering valuable insights for companies and policymakers: go.tum.de/973773 📱

#Digitalization #AppDevelopment #Innovation

📷freestocks/unsplash

Make Use Of: How to Get Rid of Annoying Instagram Ads https://www.makeuseof.com/how-to-get-rid-of-instagram-ads/ #Tech #MakeUseOf #TechNews #IT via @morganeogerbc #TargetedAdvertising #OnlineAdvertising #SocialMediaTips #SocialMedia #Instagram

Make Use Of: What Is “Suggested for You” Content on Facebook, and Why Can’t You Disable It? https://www.makeuseof.com/facebook-suggested-for-you-explained/ #Tech #MakeUseOf #TechNews #IT via @morganeogerbc #TargetedAdvertising #SocialMediaTips #SocialMedia #Facebook #Meta

Norwegian #DataProtectionAuthority orders #Meta to stop tracking #Facebook and #Instagram users for #targetedadvertising

https://www.naturalnews.com/2023-07-19-meta-ordered-to-stop-tracking-users-for-ads.html

echt late to the game, aber...superspannende Recherche von @roofjoke und @netzpolitik_feed zum Datenmarktplatz Xandr, in mehreren Artikeln:
https://netzpolitik.org/2023/microsofts-datenmarktplatz-xandr-das-sind-650-000-kategorien-in-die-uns-die-online-werbeindustrie-einsortiert/
https://netzpolitik.org/2023/adsquare_theadex_emetriq_werbetracking-wie-deutsche-firmen-am-geschaeft-mit-unseren-daten-verdienen/
https://netzpolitik.org/2023/auskunftsanfragen-so-findest-du-heraus-was-datenhaendler-ueber-dich-gespeichert-haben/
https://netzpolitik.org/2023/verlierer-liebhaber-junkies-in-diese-absurden-schubladen-steckt-dich-die-werbeindustrie/
https://netzpolitik.org/2023/nach-unserer-berichterstattung-datenschutzbehoerden-stellen-werbefirmen-auf-den-pruefstand/
https://netzpolitik.org/2023/surveillance-advertising-in-europe-the-adtech-industry-tracks-most-of-what-you-do-on-the-internet-this-file-shows-just-how-much/
Audio: https://netzpolitik.org/2023/271-off-the-record-die-grosse-datenbroker-recherche/
Video vom Vortrag (netzpolitischer Abend): https://www.youtube.com/watch?v=Iwx87OTBOXY

#datenhandel #werbetracking #adtech #programmaticadvertising #targetedadvertising

Reimagining the streaming experience, Netflix plans to roll out targeted, episodic ads. This move aims to enhance viewer engagement, unlock new advertising creativity, and boost revenue.

Read more: https://trendotech.com/2023/07/05/netflix-unveils-targeted-ads-for-enhanced-viewer-engagement/

#StreamingInnovation #NetflixAds #TargetedAdvertising

Reimagining the streaming experience, Netflix plans to roll out targeted, episodic ads. This move aims to enhance viewer engagement, unlock new advertising creativity, and boost revenue.

Read more: https://trendotech.com/2023/07/05/netflix-unveils-targeted-ads-for-enhanced-viewer-engagement/

#StreamingInnovation #NetflixAds #TargetedAdvertising

Re 4/ Processing of data for the purpose of #TargetedAdvertising cannot be be justified by 'legitimate interests' in terms of the GDPR in the absence of the data subject's consent. This is an important one! No surprise here but now we have the Court's backing for this understanding,

🐦🔗: https://n.respublicae.eu/repasi/status/1676183857735802883

Gizmodo: Netflix Wants to Make Ads More Like TV Shows https://gizmodo.com/netflix-repetitive-ads-more-like-tv-shows-1850601889 #televisionadvertisement #entertainmentculture #microsofttechnology #targetedadvertising #marketsegmentation #technologyinternet #onlineadvertising #xboxonesoftware #businessfinance #reedhastings #advertising #payperclick #thecannes #netflix #hulu

There is a disturbing world of and how companies categorize individuals into #audienceSegments. The #advertising industry has attempted self-regulation, but it's unclear if they really adhere to privacy standards. Even so, the accuracy of targeted advertising is questionable. And there is a need for government #regulation and real data #privacy legislation.
https://themarkup.org/privacy/2023/06/08/from-heavy-purchasers-of-pregnancy-tests-to-the-depression-prone-we-found-650000-ways-advertisers-label-you
#TargetedAdvertising #DataCollection #Marketing

I'm a big fan of Aliens, and I know this is just brainless Algorithmic Interference (aka "AI") in action, but ... no. Just no.
#Titan #Hollywood #YouTube #AI #TargetedAdvertising

Regulators are seeking more transparency on #political advertising in the European Union. However,  it is worrisome to see that some policymakers are still considering a de-facto ban on targeted online advertising
#TargetedAdvertising #Transparency #TTPA
https://www.project-disco.org/european-union/a-european-ban-on-targeted-ads-could-pollute-your-news-feed/

The point is that Jeremy's has to spend $800K/month to reach its customers, which means that it either has to accept $800K less in profits, or make it up by charging more and/or skimping on quality.

#TargetedAdvertising is *incredibly* expensive, and incredibly lucrative - for the #AdTech platforms that sit between creative workers and media companies on one side, and audiences on the other.

6/

Bringing an economist's point of view, @sarahecon highlights the importances of #TargetedAdvertising to the digital economy and how free services such as email, search, and video content are powered by ad revenues

Over on Rocket Man's website, I keep seeing ads for a German tankie rag in the feeds of users whose own politics aren't tankie-like at all, and who are sometimes very decidedly anti-tankie.
#TargetedAdvertising

Proof the apps are listening.

Our favorite indie bookstore sells wine. They gave away freebies and ARCs for their anniversary. I grabbed a purple canvas tote bag. I didn’t realize until after I brought it home it said Tanqueray.

I had to look up what kind of booze they sell. A few days later, my husband was getting ads for Tanqueray.
#targetedadvertising #privacy #ad

#Privacy in the City That Never Sleeps: The New York Privacy Bill

Read some of the highlights of a new bill in TL;DR bullets from Fox Rothschild.

https://dataprivacy.foxrothschild.com/2023/01/articles/general-privacy-data-security-news-developments/privacy-in-the-city-that-never-sleeps-the-new-york-privacy-bill/

The full bill text can be found at https://nyassembly.gov/leg/?default_fld=&leg_video=&bn=S00365&term=2023&Summary=Y&Actions=Y&Text=Y#jump_to_Actions

#privacy #ConsumerProtection #DataProtection #TargetedAdvertising #Disclosure #OptOut #DutyOfLoyalty

Make Use Of: 11 Common Facebook Problems and Errors (And How to Fix Them) https://www.makeuseof.com/tag/fix-facebook-problems-errors/ #Tech #MakeUseOf #TechNews #IT via @morganeogerbc #TargetedAdvertising #SocialMediaTips #OnlinePrivacy #SocialMedia #Facebook