https://www.theatlantic.com/culture/archive/2023/08/mustard-skittle-marketing/674925/?utm_source=feed

"Schrödinger’s candy. The new Skittles are foods not meant to be eaten and products not meant to be sold. They are marketing gone purely postmodern: narrative, all the way down. Conceived in a conference room and concocted in a lab, their physical existence is almost antithetical to their true purpose: to become a debate on social-media feeds and radio call-in shows; to become an idea that goes viral.."
#TheSocietyOfTheSpectacle #LaSociétéduSpectacle

Core text, innit? #Situationists #GuyDebord #TheSocietyOfTheSpectacle

"The agent of the #spectacle placed on stage as a #star is the opposite of the individual, the enemy of the individual in himself as well as in others. Passing into the spectacle as a model for identification, the agent renounces all autonomous qualities in order to identify himself with the general law of obedience to the course of things."

#GuyDebord, #TheSocietyOfTheSpectacle #kanye #celebrity