New Paper on Reverse Confusion in George Mason Law Review

I've posted a newly published paper to SSRN: Reverse Confusion and the Justification of Trademark Protection, 30 Geo. Mason L. Rev. 123 (2022). This paper continues my series of critiques of the law-and-economics model of trademark law--which doesn't match the cases very

https://jeremysheff.com/2023/01/24/new-paper-on-reverse-confusion-in-george-mason-law-review/

#LegalTheory #legalscholarship #Trademark #TrademarkasPromise