Recent article I wrote for #MinnesotaPhysician about healthcare #underutilization and #overutilization:
https://www.mnphy.com/0523-cover-one-zeke-mckinney

TL;DR - business people design systems based around the perception that people behave based on financial costs, and this is often true. Healthcare is fairly divergent from that at least because cost is opaque and folks behave in lots of ways based on their health and their own goals.

"...one in ten Americans live[s] more than five miles from the nearest #pharmacy, 29 percent of Americans don't take medications as prescribed due to cost, and #underutilization of medications drives $500 billion-plus each year in #AvoidableMedicalCosts." Plus, it'll help #RiteAid's bottom line too, so they have an incentive. https://retailwire.com/discussion/rite-aid-looks-to-become-an-rx-oasis-inside-pharmacy-deserts/