How much thought have you been putting in to the naming of your Journeys, Emails and SMS in Real-time Marketing? If the answer is not much, or not at all, it's time to start planning and being more strategic.

This is how they are mapped:

🟡 utm_source is Dynamics 365 Marketing
🟢 utm_medium is the channel used (e.g. email or sms)
🔵 utm_campaign is the journey name
🟣 utm_content is the name of the message

https://meganvwalker.com/utm-parameters-tracking-in-d365-marketing/

#D365Marketing #Tracking #UTMParameters #GoogleAnalytics