6 tips to avoid the “yes we already knew that” when presenting UX research reports:
- start with stakeholder interviews to clarify what they already (think they) know,
- combine methods
- include extreme users when recruiting
- build aha moment
- present the findings in a narrative
- and remember that it’s normal they feel that way too due to the hindsight bias (by Soyeon Lee)
https://uxdesign.cc/how-you-can-create-non-obvious-ux-research-insights-157828aa7b77
#UXResearch #UXReporting