When faced with a value proposition, question it. Is it tested or merely a hypothesis? Confirm before you invest resources. #10xSoftwareDelivery #ValueProposition

I "love" how explanations about defining a value proposition is all like, should meet these three criteria, ensure clarity, make sure it carries the voice of customers, include benefits, uniqueness, be awesome, explain pain points, and customer challenge.

Now you go do.

In three words. Good luck have fun, hope you enjoyed our article on how to define a value prop in 115 easy steps.

#ProductManagement #ValueProposition

10x principle warns against 'let's build it and see' mentality. It's too costly. There are smarter ways to figure out the value proposition, which we'll explore in the book. #SoftwareEngineering #10xPrinciple #ValueProposition

3 ways we #UX folks can make a meaningful difference, esp in #product teams:
⭐️ Co-design a clear #ValueProposition to align on the Why
🔺 Embrace an #MVP mindset to trim the fluff
🔬 Use #LeanValidation experiments to test our assumptions

How? 👇🏼
d3e.co/topdesk

Friendgineers: User stories are not about what to do, they're about how to add value.

#friendgineers #userstories #valueproposition

https://friendgineers.rosenshein.org/posts/2023/03/13/

#Brands matter.

“In times of #chaos, people like #safety. Brands provide safety; that’s a huge part of their #valueproposition.”

-#CaitLamberton #WSJ

“The power of a brand is, you have higher reach, you have higher #loyalty and you have #priceflexibility.”

-#JimStengel #WSJ

#branding #business #value

#Brands matter.

“In times of #chaos, people like #safety. Brands provide safety; that’s a huge part of their #valueproposition.”

-#CaitLamberton #WSJ

“The power of a brand is, you have higher reach, you have higher #loyalty and you have #priceflexibility.”

-#JimStengel #WSJ

#branding #goodbusiness #value

#Brands matter.

“In times of #chaos, people like #safety. Brands provide safety; that’s a huge part of their #valueproposition.”

-#CaitLamberton #WSJ

“The power of a brand is, you have higher reach, you have higher #loyalty and you have #priceflexibility.”

-#JimStengel #WSJ

How platforms die: the decay of a unique value proposition

That’s what Cory Doctorow explores in a provocative, must read article.

“Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.”

Read more 👉 https://maglit.me/colament

#BigTech #Digital Marketing #MarketingStrategy #TechForGood #ValueProposition

I have a fast 12+ years old Mac laptop. Years ago, Apple's #ProgrammedObsolecence hit me, and I couldn't update OSX.

I refused to buy a new one. It didn't make sense.

Not #sustainable & moneywise. E-waste emits 5 of the world's most threatening pollutants.

Then I installed #Linux. I'm into #DigitalMarketing, but I learned fast how to use it.

When will companies like Apple understand that #ValueProposition is about the whole user experience, from sales to using, updating & repairing it?

Some thoughts about ChatGPT

Here are some of what I have been thinking about ChatGPT:

Think about ChatGPT beyond content creation. It has the potential to assist with various daily tasks. And even with SEO, as Aleyda Solis notes.

Are we shocked and impressed by the performance of these tools?

Definitely yes. I am. It is a way of no return. It will significantly change the outlook [...]

👉 Read more at https://thethinkpool.com/2023/01/02/some-thoughts-about-chatgpt/

#AI #ChatGPT #Human-centered #Inclusivity #SEO #ValueProposition

One of the most important lessons in persuasive communication:

WIIFM
What’s In It For Me

Henry Ford said: “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”

#marketing #valueproposition #cro #persuasion

Create your own #projects .
Unleash your creativity.
I’m currently working on preparing a presentation on #valueproposition for my coworkers and I’m having lots of fun.
Always #work on something meaningful

I'm getting more and more pissed off at #Amazon, and it's due to their short-sighted and lame-brained #management decisions.

1. First is the continual up-ramping of the price of #Prime membership, alongside the original what-you-get-for-it #valueproposition decreasing. (Remember 2-day shipping?)

Continued on next rock.. 🪨

@BarbNerdy what I do:
eat your own dog food.

#Agile is a means to and end. I suggest to take the #valueproposition canvas as a starting point and then work your way through the questions. Define your #target group and then do some research about what pains they have and what gains they want to achieve.

RT @phildelalande@twitter.com

IMO many #SaaS products are missing out on revenue by offering nothing but subscription-based pricing. There's a number of products I would happily pay for as a one-off but it's all or nothing #valueproposition #jobstobedone #customerprofile #oneoffsaas #businessmodel

🐦🔗: https://twitter.com/phildelalande/status/1266946536551809031