"#Google is in hot water again for its online #advertising business. Research has found that the company violated its standards when distributing #VideoAds on third-party websites. As many as 80 percent of its video ad placements reportedly don’t meet the promised standards."

Google found violating its promised #VideoAdStandards
https://www.msn.com/en-us/money/other/google-found-violating-its-promised-video-ad-standards/ar-AA1d9FYG

#Google #YouTube #SocialMedia #VideoAds #AdTech: "Google violated its promised standards when placing video ads on other websites, according to new research that raises questions about the transparency of the tech giant’s online-ad business.

Google’s YouTube runs ads on its own site and app. But the company also brokers the placement of video ads on other sites across the web through a program called Google Video Partners. Google charges a premium, promising that the ads it places will run on high-quality sites, before the page’s main video content, with the audio on, and that brands will only pay for ads that aren’t skipped.

Google violates those standards about 80% of the time, according to research from Adalytics, a firm that helps brands analyze where their ads appear online. The firm accused the company of placing ads in small, muted, automatically-played videos off to the side of a page’s main content, on sites that don’t meet Google’s standards for monetization, among other violations."

https://www.wsj.com/articles/google-violated-its-standards-in-ad-deals-research-finds-3e24e041

TikTok launches a new AI ad script tool that can write your brand's next video ad campaign.

#AI #TikTok #TikTokAds #VideoAds

https://todayindigital.com/tiktoks-new-generative-ai-ad-script-writer/

How incorporating slow-motion videos into your marketing can increase your product's luxury appeal and boost sales.

#Ads #Advertising #VideoAds #VideoMarketing

https://todayindigital.com/slow-down-and-sell-more/

YouTube introduces new ad formats in its push to Shorts.

#YouTube #Ads #Advertising #VideoAds

https://todayindigital.com/new-ad-formats-coming-to-youtube-shorts/

#WebDesigners and #UX folks, please listen! When you embed motion in a web page, you make it #inaccessible to people with #SensoryProcessingDisorder and other #disabilities. Please at the very least offer an #accessibility option to turn off screen motion.

Normally I'm only frustrated by the ubiquitous #VideoAds. But today I had the great joy of finding a #video embedded directly in my #GoogleSearch results. It's time to find a new #SearchEngine.

#AccessibilityMatters
#Disability
#DisabilityRights