The clock made a return after 1989, usually used before starting the news.

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A short for the week...

CLT's C symbol was brushed aside in local-only usages, as ITV launched their generic look. The blues and reds in the C made in jnto the triangle, alongside the station's full name.

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Last updated 1 year ago

Their news department also got an overhaul as well, with the symbol superimposed onto the Thames skyline, before opening to an updated studio.

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Last updated 1 year ago

On this week's
CLT debuted a new CGI ident in 1987, dropping the connected wordmark and making the C symbol the focus.

This was the daytime version with a bright background, complete with their slogan at the time, "The One to Watch".

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The new symbol was also chroma-keyed on programme stills, as the holding junction graphic in between ad breaks.

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The new symbol also brought some changes to the pres, such as the station clock, now utilizng the reflective rings as the main clockface.

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As we're nearing a new TV season, that's how I imagined the capital would celebrate it on

Into the mid-80s, CLT also experimented with early CGI.

This was their result, partially illuminating the C symbol, which was encased by reflective rings, alongside the season campaign "Shaping Entertainment".

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Like their predecessor, Central London also had their own news service, instead of relying on Thames' offerings.

With the Central wordmark slightly different than that in the ident, the C symbolized the centre of incoming waves of information and news to the region.

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The old ATV London PSA was now Central Community Call with updated graphics.

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The startup slide, now doubled as a programme menu, used a group of simplified lines for the station symbol.

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Changes are coming to this week's

ATV London was forced to make fundamental changes to the company in 1980. It was spun off from ACC, and Central London was born.

The new look was fresh to the region, and proved to be dynamic in different settings.

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📺 Central's proposed logo: transdiffusion.org/2015/04/13/
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The opening for ATV's new current affairs show, Metro Montage, reusing the old "Montage" name.

The show received moderate success, as a more relaxed version of Thames' Today.

The background was captured from, ironically, the Thames TV archives.

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📺 Background captured from Thames TV archive: youtu.be/qcLf0iDyu18
📺 The old Midlands Montage: associatedtelevision.network/m
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A similar stripe was used in PSAs like this. The LCN used a different shadowed eye - one that'd appear again in their Midlands proposal in 1980.

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The station clock in full mechanical hands, contrary to Midlands' digital style.

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Moving to the swinging for this

Despite powerful contenders, ATV retained both their Midlands and London Weekend franchises in 1968.

With the advent of colour TV a year later, ATV revised their shadowed eye into the Colour Zoom 2 everyone loved.

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Hey, it's been a while...

The real-life me had been chasing deadlines, then going on a well-deserved vacation over the past month.

A lot has changed a lot online over the past month, but one thing that's staying is me, sharing my enthusiasm to all of you.

New projects are on the pipeline, some ideas being fresher and less touched on by others. Here's a sneak peak on what I've been working on. Keep your eyes peeled...👀

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Last updated 1 year ago

Asides from Outlook SW, who's still rocking the previous open, other TSW newscasts received an updated static slide, featuring the new symbol and dropping the rounded box.

Outlook SW would become Today South West in 1982, with an improved focus on the region.


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📺 Extended from the history of TSW (1982-92).
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Last updated 1 year ago

New promo opens from TSW.


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📺 Extended from the history of TSW (1982-92).
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Last updated 1 year ago