In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 1
“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pi
https://voiceoversandvocals.com/blog/audio-branding/in-the-clubhouse-easy-options-for-marketing-with-digital-audio-part-1/
#AudioBranding #Marketing #AhmedBouzid #audiobranding #clubhouse #Dante32 #digitalaudio #Engagement #JennDudley #marketing #VoiceUX #Witlingo

I'm trying to remember what phone menu I was stuck on recently that played audio of a slightly muffled clacking keyboard between voice input and the response, as if it was a real person typing my question into their computer and not a recorded voice hooked directly into the system.

On one hand, it didn't fool me for a moment. And was kind of off-putting. On the other, at least I knew the call was still connected while I waited.

#ux #phoneMenus #voiceUx

The Alexa failure.
A wasted opportunity that fell short both from the business and the customer experience point of view. Hard to monetise, and with low customer engagement, the product line costed many billions to the company in 8 years.
Has the potential of voice UX been overestimated?
https://arstechnica.com/gadgets/2022/11/amazon-alexa-is-a-colossal-failure-on-pace-to-lose-10-billion-this-year/
#ux #voiceux