However, we've also encountered plenty of business owners who admitted they didn't think their old websites were problematic until they got a stern letter from an attorney.

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Meanwhile, in places like Europe and California, businesses now face stiff penalties for failing to follow privacy rules.

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Many of our clients come to us with a mistaken belief that a UX audit reveals a ton of work that needs to be carried out right away.

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Potential clients sometimes tell me that they're worried that they can't get buy-in from their manager (or their VP, or their CEO) when they're trying to budget for user experience projects.

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