The 20th century’s biggest gossip columnist #WalterWinchell was very influential for both good and bad reasons.

Of his biggest contributions in journalism were #Winchellism and #Winchellese - using clever phrases in attack journalism:

…An etymologist of his day said, "there are plenty of ... expressions which he has fathered and which are now current among his readers and imitators and constitute a flash language called Winchellese.

https://en.m.wikipedia.org/wiki/Walter_Winchell