Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
According to a recent report by the #WorldFederationofAdvertisers, the biggest challenge #agencies currently face during performance evaluations is incongruent needs and expectations from their advertiser #clients. The #survey found that 53% of responding agencies were frustrated that scattered #priorities across a client’s siloed organization negatively affected performance. https://adage.com/article/agency-news/agencies-get-more-comfortable-being-honest-clients-research-finds/2456171 #adage
#worldfederationofadvertisers #agencies #clients #survey #priorities #adage
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.socialAccording to new #research from the #WorldFederationofAdvertisers, poor #alignment from #clients is the top problem faced by agencies. #advertising #advertisingagencies #advertisingindustry #adworld #agencies https://adage.com/article/agency-news/agencies-get-more-comfortable-being-honest-clients-research-finds/2456171
#research #worldfederationofadvertisers #alignment #clients #advertising #advertisingAgencies #advertisingindustry #adworld #agencies