https://www.stuff.co.nz/business/opinion-analysis/300911849/wool-is-the-better-choice-so-why-is-it-valued-so-poorly is a nice reminder how once #NZ were world leaders in #wool #research (via #WRONZ), including massive reductions to the environmental impact of the wool scouring process

But the returns on wool have stagnated for decades while focus shifted to #milk (via #Fonterra), with (arguably) mediocre per unit profitability increases and (unarguably) huge negative impact on the quality of NZs water

And yet, NZs focus remains firmly on dairy