“For those reasons, whilst we acknowledged that some viewers may have found blood, blood clots and a used tampon distasteful, and that some distress had been caused, we did not consider that the imagery was likely to cause serious or widespread offence, or excessive fear or distress. We therefore concluded the ad did not breach the Codes.” #wuka #asa #menstruation https://www.asa.org.uk/rulings/wuka-ltd-g23-1195671-wuka-ltd.html